Increasing ROI Through Personal Automation

Industry:

#entertainment

Location:

Size:

Problem

The client did not have an email service provider (ESP) or automation for online transactions or for their customer and lead bases. The sales team used  manual emails. Other components of the business had no communication channels open. This created a bottleneck with transactional emails and customer relations.

Solution

Bespoke Inbox developed a lifecycle series (Levels 1 - 3) when working with the client. We set up  an ESP, developing transactional emails for 5+ products, an automated onboarding series, and an automated engagement series to support business personalization.

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Arlene McCoy

Results

Open Rates:

60%

Click Through Rates:

30%

Average Conversion Rates:

30%

Key metric 4:

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